by Bobby
Bryant
Are you a
Realtor? Do you want to be successful? Are you struggling to produce? Well,
being a successful Realtor is a tough sport and HOPE is not a strategy! I’m
amazed at the number of Realtors that enter into this business thinking it’s
easy. Well, let me be the first to tell you: It is tough being a successful and
consistently producing Realtor. I’m going to share three(3) solid tips about
how to turn your HOPE into HAVING a pipeline!
TIP #1
FIX YOUR MINDSET! The biggest mistake a new or existing Realtor
can make is NOT shaking the “Employee” mindset. You must get rid of it TODAY!!
You are self-employed. It’s like going to college, there is no momma or daddy
around to tell you to go to class, study, and not party. You are self-employed!!
Your Broker can’t make you go to meetings or do anything. Just like in college,
you have to want to be a good student. In real estate, you have to want to be a
good student, of the game!
A Realtor
can go to all the trainings, seminars, and office meetings that are available. A
Realtor can read all the best books, watch the best videos, and attend the
industries best webinars. However, until he or she has adopted the right
mindset all of these actions are just a waste of money and time. FIX YOUR MINDSET!!
TIP #2
CHOOSE A MARKET! A generalist will NEVER make it in this business moving
forward. You have to choose a market TODAY!!
I’m entertained when I meet a Realtor in Houston and I ask where they market to
get business. Most of the time, they just say “Houston!” They say this meaning
they work all over Houston.
The TOP
PRODUCERS in Houston ALL have specific
areas that they market and demonstrate to the general public that they are the
industry experts. They are always present in their market(s). They are sending
direct mail, member of HOA’s, affiliated with the local Chamber of Commerce,
etc.. It cost too much to be a generalist in this business. By choosing a
market, you can consolidate and saturate a market and easily become an
identifiable figure. Choose a market TODAY
and dominate it!!
TIP #3
GET IN THE KNOW! Who knows you? What organizations are
you affiliated with? Do you blog? Are
you properly using Social Media? Are you using video? Are you giving out
business cards? Are you asking for business cards? Are you building your
database? If you plan to consistently produce in this business, what are you
doing?
You have to
get in the know!! Again, this is not an easy business. Let the general public
know who you are, what you do, and how well you do it!! Yes, speak up!! A closed
mouth does not get fed. In this game, it’s not about how many people YOU know like in the old days. Today,
it’s about how many people know YOU!
I tell my
Realtors to join at least three(3) organizations and create your own audience.
This is a must!! If not, who are you going to sell to? Whose houses are you
going to list? GET IN THE KNOW!!
Join organizations that are in line with your beliefs/values and the things you
enjoy. Get involved!! GET IN THE KNOW!!
In
conclusion, there are several other tips that can jump start your business.
However, everything starts and ends with YOU.
You can jump from one Broker to the next and it wouldn’t matter. It all starts and
ends with YOU!! The best training in
the world won’t help you if you don’t take personal responsibility for your own
success. HOPE is not a strategy!! However, being a student of this game and having
a burning desire to succeed are the raw ingredients to creating a successful
Realtor!
Definition of Excuses: Tools of incompetence created by
none achievers to create worthless monuments of nothingness!
